©2004-13, Timothy Grayson


©2004-13, Timothy Grayson




Business is where I spend the better part of my life. I started out in finance and moved quickly on to marketing ("objective" to "subjective"; science to art?) and ultimately to innovation and start-up mostly in technology and software.

"If it ain't broke... BREAK it," describes where a lot of the notions here go. The conclusions, directions, and arguments require an open mind and a fastened seatbelt.

The papers

Dr. Oddlust—How I stopped Worrying and Learned to Love the Cloud (11/13) -- A paper I produced as a Canada Post presenter at a postponed legal conference in Calgary, Canada (Lexpert) that contemplates the state of and the future for Cloud Computing. (2,000 words)

Keep it Simple, (we're) Stupid (09/13) -- A minor attack on the cult of simplicity and simplifying, only because nobody distinguishes between simple as "clear and uncomplicated" and simple as "easy and accessible." The first is essential; the latter is misguided. (800 words)

Waterboarded on the 27th Floor (08/12) -- An alter-ego contemplation on what it might feel like to be waterboarded at a career and commonplace employment level. (800 words)

Trust Deficit (07/08) -- In the terms and context of not trusting politicians, a brief contemplation of what trust is all about and how it affects organizations. (800 words)

The Revenge of Geography (03/08) -- A white paper for Canada Post in an abridged version as published by Directions Magazine. Pondering a future for location intelligence is a speculative journey through geographic permanence and human transience that ends with proving location intelligence to be evermore crucial to businesses and governments. (1,900 words)

Complexity of Choice (11/07) -- A white paper prepared for Canada Post that speaks to the value that is provided by organizations and people that narrow alternatives for people, including necessarily limiting product and service options. (2,250 words)

All's Fair (07/06) -- A musing about what a shortcoming in defining a word ("fair" as "equal" v. "equitable") can have on an organization and its success as second order effects of that misdefinition. (1,340 words)

Reforming the Advertising Code (01/06) -- A cover feature in Ideas magazine. Advertising is a thousand year-old, sophisiticated, flourishing art form. Over the past century, it stratified into several castes. The separation has seemed right and appears to have worked. More and more, though, the distiction seems unwarranted and unproductive. Something is wrong and reformation is in the wind. (1,900 words)

21st-century Marketing: The Funnel of Love (05/05) -- Recently I framed the marketer-consumer relationship change as a move from an engagement to battle to an engagement to marry. The metaphor seems to require further explanation for how it applies to the business of marketing. (1,750 words)

From Martial to Marital Marketing (12/04) -- Marketers! You are on the cusp of wasted opportunity. Wireless technology carries with it the chance to evolve the art and science in a fundamental way: from "push" to "pull." (1,550 words)

Losing the Name Game (11/04) -- The CRM-driven quest for consumers' personal information is seeping into stages of marketing that are wrong for and do not require it. Moreover, the consumer environment has become generally less hospitable to this tactic. That's not good. (1,100 words)

A Lutheran View of Advertising Orthodoxy (08/04) -- Marketing is at the beginning of a conceptual shift unlike any since Trout/Ries brought "positioning" into the marketing lexicon. Advertising's persistent reliance on and propagation of a bankrupt framework is confusing and counter-productive. It is time to change. (1,500 words)

Structured to Fail (10/03) -- I've convinced myself that structure determines outcome to a great degree. The support is in the thinking of complexity theory. (1,100 words)

Going Faster: But Where (07/01) -- The future will unfold in response to short-term obstacles and needs. We're going blindly into the unknown very fast. (1,300 words)

Brand Canada or 'Branded' Canadian (06/01) -- Piece in Policy Options about the Canadian character as a brand and its implications on selling Canadian goods, services, and human resources. (3,200 words)

The Accession of Marketing (06/01) -- The dot-com boom and small-dip recession bust, together with demographic reality, marked the accession of the marketing mind into the executive suite. (1,400 words)

Lining Up for the Anti-Globalization Conga -- Part I (04/01) -- Anti-globalization as typified by Seattle and Quebec City are unconstructive. Economics and history conspire against it. (1,300 words)

Air Canada Can Save Us (02/01) -- We're too fat; Air Canada is mismanaged and in receivership. I think there's one solution to both problems. (750 words)

Social Aspects of Shopping (02/01) -- We are social creatures. All the conveniences and benefits of the online world are missing that key element. To permeate society fully the virtual world needs a stronger social aspect. (900 words)

Recession? That's what happens after the gold rush (26/01/01) -- Globe & Mail opinion piece on the post-dot-com recessionary climate. (800 words) — Sadly, the link has been broken and I have no copy

Slow down and beware the dangers of 'Internet Time' (03/01/01) -- Globe & Mail opinion piece on the pop business culture phrase "Internet Time." (800 words) — Sadly, the link has been broken and I have no copy

Caveat Reader (01/01) -- Business books of every sort are not panacea, as likely to cause harm as do good. Beware of what you read and who you follow. (800 words)

The Real "Best" Practice in the New Economy (01/01) -- The "best" practice for the new economy may be not to recognize any practices as empirically best, but most appropriate in the circumstances. (800 words)

Toward a New Employment Contract for the Knowledge Economy (01/01) -- Capitalist enterprise and labour need to work together to keep human intellectual capital at home in Canada. That entails providing opportunities and paying better than elsewhere. (3,300 words)

Suitably Short-Sighted (01/01) -- Short-term reporting, immediate gratification, and a gap between word and action are incompatible with the long-term human story. (800 words)

Tilting at eCommerce Windmills (11/00) -- Using eBusiness as a means to protect the domestic market will fail. Consumers will be shortchanged and business will lose to stronger foreigners. (1,000 words)