 |
     |
|
|
This has been hanging around in draft for a while . . .
The Scott Paper Company, in Canada (God bless their curling-loving little hearts) has chosen to rebrand its "bathroom tissue" product (Cottonelle) to Cashmere. Check out the Website splash page here. At first I didn't care. After all, I don't buy the product for my household. Moreover, it never really seems to matter which brand it is, we tend to stick to the 2- or 3-ply variety that's not made of sandpaper.
Then I found it amusing. Why, I wondered, would you bother to rebrand a long-standing toilet paper? I'm sure that the marketers among us could, if plied with adequate intoxicant or market statistics [intentional redundancy], come up with a number of valid reasons for changing the name. Although, frankly, I wonder whether anyone ever really looks at the name once they've become familiar with the look of the package -- especially on toilet paper. But I am hardly an expert.
So it struck me (after checking out Kimberly-Clark's Website): the license for Canada must be expiring and not being renewed. Hence a name change. Could mean a toilet paper war among Cashmere, K-C's Cottonelle, and Charmin -- along with the no-name brands. Whatever.
Interest social comment though: I guess that it's just not good enough to wipe with cotton. A more luxurious and expensive consumable proxy is required. What's next?
Posted by Grayson at November 16, 2005 07:48 AM