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That's what the Customer Respect Group says . . . a little bit in the results of a recent survey of 464 North American companies' privacy practices (reported on c|net: Companies dinged on Web privacy). Actually, at the bottom of the article, it says that while "there's room for improvement, the privacy scores are getting better," and quotes someone from the research firm who says, "'Overall, companies are becoming more aware of the privacy concerns of users and, more importantly, they are beginning to act on this awareness by developing respectful privacy principles.'"
That's all good and well, but the area that needs to be improved is use of personal information for marketing purposes. Although hardly the most egregious form of privacy imposition (if it is at all), it is certainly the most sensitive. And, because it is all about perception and "competitive advantage" in this allegedly "consumer-powered" world, all the more reason for the disappointing results. How disappointing?
The Customer Respect Group, the Boston research firm that conducted the study, rated the privacy practices of a whopping 72 percent of 464 North American companies it surveyed earlier this year as "poor" with respect to reusing personal data for marketing purposes.That poor. Posted by Grayson at August 25, 2005 08:15 AM