sublime or "subliminal"

I'm not sure what's most intriguing about this banal headline (The Globe and Mail: TV ads try to zip past the zap) and the story behind it which describes some attempts by advertisers to not fall prey to consumers' facility for avoiding ("bad" it's important to acknowledge right up front) television commercials. Years after this "problem" of ads not being watched because they're being "zapped" became a problem it's still being given front-page coverage by the mainstream media (which in the Globe & Mail's case means it's covering the problems of CTV, it's television sibling); sad. Years after this structural shift because jet-fuelled by personal DVRs and the Internet (rather than just by the low-octane powered standard VCR), the industry is still trying to accommodate itself within that inhospitable structure: unimaginative.

Posted by Grayson at June 6, 2005 08:06 AM