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Found a piece in the SJ Mercury-News about Google's new efforts at providing better options to advertisers. Article for details is here: Google changing the way ads are created, priced. The details are uninteresting to me personally. Here's an example:
The Mountain View company is also changing the way some ads are priced, allowing advertisers to pay based on how many times their pitches are viewed, as opposed to clicked on.Ho hum. Been there. Done that.
More interesting to me is how squarely, in what is allegedly and arguably a more consumer-driven advertising world, Google is perpetuating the a priori targetting approach of traditional advertising.
Posted by Grayson at April 25, 2005 07:51 AM