Mobile Marketing spam alert

The mainstream media is catching on to the new wireless medium (which we currently use for primarily non-commercial purposes -- at least with the exception of telemarketer) as an advertising vehicle. It was, of course, only a matter of time. Globe and Mail piece from yesterday: Marketers tiptoe into text messaging on cellphones. At least they acknowledge a cloud of thought I've been blowing for a while now:

SMS has seen an increase in usage of more than 800 per cent, he says, and marketers who have started to use it are finding the promotional benefits are substantial.

That is, so long as they don't spam people. The industry is anxious to avoid the mess unsolicited messages have made of e-mail.

My rantings can be found in the blog archives as well as in the essay entitled From Martial to Marital Marketing on this page.

Posted by Grayson at April 22, 2005 12:38 PM