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There's an interesting piece in the Globe & Mail today about email advertising. The gist of the story is: it hasn't gone away because of privacy and other squacking [sp?]; it's changed. How's it changed? We'll the better email marketers are evolved/ing to provide relevant information to people, not just volume to advertisers. How deft: quality over quantity. Which is not to say they aren't providing quantity. Anyway, the story is here: E-mail ad firms winning war against spam. The snip from the middle of the article:
And they [email marketers] point out that in Canada, consumers seem more willing than ever to receive relevant commercial e-mail that promotes products and services.Posted by Grayson at March 31, 2005 07:56 AMThe key word is relevant. [emphasis mine]
"Consumers are getting smarter about what's spam and what's not, and are more willing to develop relationships with companies through e-mail," says Chris Ferneyhough, vice-president of marketing research firm Ipsos-Reid Canada.
Ipsos-Reid reports that roughly eight in 10 Canadian Internet users have registered to receive e-mail from commercial websites. And those who are registering are doing so at an average of nine sites, up from about eight in 2004.