Ballard: now that's long term strategy

I've been a fan of Ballard Power Systems for a few years now. Viable alternative fuel sources have to be found. Still, when you read a story like this one in the Globe & Mail (Viable car fuel cell by 2010, Ballard says) it's hard not to shake your head. Check out this snip:

Auto industry analysts are not expecting fuel cell powered vehicles to become a major competitor to the 100-year-old internal combustion engine before late in the next decade. The major focus among auto makers is on producing hybrid cars.

How many people are working for businesses that have a "the market won't happen for a decade but let's keep going" faith?

Posted by Grayson at March 30, 2005 07:23 AM