 |
     |
|
|
From the Toronto Star, Digital-camera sales soar; film fades:
Digital cameras accounted for a whopping 87 per cent of camera sales in 2004 and outsold film-based versions by nearly 7 to 1, according to newly released data from the Canadian Imaging Trade Association, or CITA.But there's more:
Film sales also took a big hit last year with 31.5 million rolls sold, a fall of 25 per cent. Single-use cameras, which are measured separately, saw only a 2 per cent year-over-year decline with 7.6 million of these throwaways making their way into the hands of consumers, proving that convenience still sells.And finally,
115-year-old photo giant Eastman Kodak Co. has had to undergo a massive transformation of its business. In September 2003 it acknowledged its film business was in rapid decline and pursued a $3.7 billion (U.S.) digital acquisition strategy.Whew, saved at the bell. Posted by Grayson at February 15, 2005 08:32 AMThat strategy is paying off. For the first time, Kodak surged ahead of Sony in 2004 to become the top seller of digital cameras in the United States.