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Some of us believe that the electronic business environment will pick up substantially when there is a greater level of "trust" injected into what is intuitively a trustless paradigm. That is, people will feel more comfortable doing business on the Net when they have the benefit of a third party that will assure the transaction: a party they can trust. Consider the escrow agent (escrow.com) that provides that kind of service for eBay or the assurances of credit card companies to protect you from anything going wrong in an Internet purchase transaction when you use their (particular) cards.
But the NYTimes publishes this little thing, with reference to a Harris survey: The Count: In the Internet They Trust (Your Ad Here). A snip:
Whatever the reason, trust it they do. When making a decision about a major purchase, they trust the Internet more than parents, friends, knowledgeable professionals, books or articles, according to a Harris Interactive survey for Reply, an online referral service. The only source more trusted: a spouse. Touching.Posted by Grayson at August 3, 2004 08:21 AM