I'm not going to remove the post immediately below about soft power. I just want everyone to know that I DO, in fact, recall and bear in mind what I've put up on the recursive Website: that I'm not going to jump in to the heat of the fray with just another stupid opinion.
I've held the stupid opinion about "soft power" for years. The (obviously positioned) report by Queen's is just a really good excuse to blather on about it.