April 01, 2004

I'm in LOVE with Google.

I'm in LOVE with Google. At least I think so, although it could be a short-lived intense infatuation that ultimately leads down the road to boredom and heartbreak . . .

Here's why, as covered by the NYTimes in a story called Google to Roll Out E-Mail Service. Frankly, it seems as though everyone is offering e-mail services these days. So what. More to be loved is how they're doing all this. Yahoo!: yeah, whatever, that is soooo 1990s; Microsoft: what?? those bastards are just using their monopoly power to control even more of the Internet. Sun . . . Oracle . . . and so on. But with Google, It's "oh goodie. It's so cute. Those two boys are sooo smart . . ." And it's cheeky in a post-modern kind of way. A snip:

The new service, to be named Gmail ["I'm picking up my mail from the G-spot (a.k.a. Google). . ."], is scheduled to be released on Thursday, according to people involved with the plan. It will be 'soft launched,' they said, in a manner that Google has followed with other features that it has added to its Web site, with little fanfare and presented initially as a long-running test.
The last part is the best: "presented as a long-running test." Wow! Does that ever make life simple. Products in and dominating their markets without ever being officially launched -- with attendant expectations. Gonna have to try that with my next initiative.

Posted by Grayson at April 1, 2004 08:11 AM