Trouble with this market is that they're relatively short-term

The NYTimes carried a technology item yesterday entitled, The Netís Late Bloomers. It's about the growth of Net usage among seriously senior citizens. To quote:

According to a new study by the Pew Internet and American Life Project, a research organization in Washington, the ranks of Americans over 65 who use the Internet have jumped by 47 percent since 2000, making them the fastest-growing group to embrace the online world.

Despite the increases, this age group still has a long way to go. Only 22 percent of Americans over 65 go online, the study shows, compared with 75 percent of those ages 30 to 49. But as Americans who are more comfortable with computers gradually reach the age of 65, the percentage going online (or more precisely, staying online) should soar.

There goes my ROI from the bingo hall investment.

Posted by Grayson at March 26, 2004 07:22 AM